For this taskhave reviewed the website of one of my favorite design studios- Multiplicity.
Unfortunatly I am disappointed.
Multiplicity have such unique, inspirational and beautiful designs I was expecting to see that reflected in their website. Sadly, I was greeted with a boring, dysfunctional and put bluntly, bland website. The opening page consists of a completely white background with one small photo on the front with their logo, a large, thin, abstract capital M. I am aware that multiplicitys style if minimalist in some aspects, but I don’t believe function should be sacrificed for the aesthetics of a website which is ultimately used to sell the studio and gain the studio new customers.
The business name has been chosen to ‘convey that architecture and design as professional pursuits engulf a multiplicity of disciplines, that the successful creation of physically built space and the resolution of a given brief require the fullest utilisation of those disciplines
The main page shows a another small photo then a list of bold text, showing the achievements of the studio, then to the right shows a small like saying ‘gallery of works’. In my opinion, the website should show the works first, to show the customers just how beautiful the finished products are then impress them with the list of achievements. The only features the website has is the opening page with contact details, the main page with the awards and the gallery of works.
Overall, the website left me wanting more, to be honest I went back to google to check if that actually was the official website.
Embarrasing for both myself and Multiplicity.
http://www.multiplicity.com.au/
COOL STUDIO!
ReplyDeletelooks good!